Ecwitty - Business Funding Solution
Entrepreneurs face many hurdles when securing funds to grow their ventures. This platform simplifies business financing with diverse options, from lines of credit to small business loans. As the brand designer, my goal was to create a visual identity and user experience that felt approachable, empowering, and trustworthy, positioning the platform as a reliable partner in the entrepreneurs’ growth journey.
Role
UI Designer
Brand assets Designer
Brand Guidelines Designer
Year
2020
Client / Company
REVVLAB
Current Design Problems
The platform serves as a key resource for entrepreneurs seeking business financing, but it faced several design challenges that needed to be addressed: 1. Building Trust: The interface had to communicate credibility and professionalism while still feeling friendly and accessible. 2. Simplify Information: Users needed clear explanations of financing options without feeling overloaded or confused. 3. Enhancing Navigation: The user journey required a more intuitive flow to help people move effortlessly from exploration to action. 4. Updating UI: The visual design was dated and lacked engagement, calling for a refreshed, contemporary look and feel.
Solution
The project involved designing a cohesive visual identity, including the logo, color palette, typography, and overall aesthetic, to convey professionalism and trust. I focused on creating UI layouts that reflected the brand's personality while maintaining consistency across devices.
Scope
I redesigned Ecwitty’s brand and interface to strengthen trust, simplify financial information, and create a smoother user journey. The new visual identity introduced clear typography, a professional colour system, and a logo that reflects growth and stability. On the product side, I refined the information architecture, improved navigation, and modernised the UI to make funding options easier to understand and compare. The result is a clear, consistent, and approachable experience for entrepreneurs exploring business financing.
Impact
Imagine a design that embodies growth, empowerment, and trust. By seamlessly blending simplicity with sophistication, it reflects both innovation and reliability in business financing.
Poppins was selected for Ecwitty because its clean, modern shapes make financial information feel clearer and less intimidating. Its rounded forms add approachability, while the range of weights creates a strong hierarchy for loan details, rates, and eligibility criteria. This helps users scan information easily and supports the platform’s goal of making business financing simple and trustworthy.
Cerulean Blue conveys trust and professionalism, serving as the dominant hue to reinforce security.
Deep Amethyst adds luxury and wisdom, highlighting key features without overwhelming the users.
Soft Mist provides a neutral backdrop, enhancing readability and offering a calm interface.
"The new Ecwitty identity feels modern, cohesive, and built with real clarity, exactly what we needed"
Shehryar Khan, Project Manager at REVVLAB