Ecwitty - Business Funding Solution
Entrepreneurs face many hurdles when securing funds to grow their ventures. This platform simplifies business financing with diverse options, from lines of credit to small business loans. As the brand designer, my goal was to create a visual identity and user experience that felt approachable, empowering, and trustworthy, positioning the platform as a reliable partner in the entrepreneurs’ growth journey.
Role
UI Designer
Brand assets Designer
Brand Guidelines Designer
Year
2022
Client / Company
REVVLAB
Current Design
The platform serves as a key resource for entrepreneurs seeking business financing, but it faced several design challenges that needed to be addressed: 1. Building Trust:The platform needed to convey reliability and professionalism while remaining approachable. 2. Simplify Information: Communicating various financial options clearly without overwhelming users. 3. Enhancing Navigation: Ensuring intuitive user flow to guide users smoothly through the platform. 4. Updating UI: Refreshing the outdated interface to better engage users.
Solution
The project involved designing a cohesive visual identity, including the logo, color palette, typography, and overall aesthetic, to convey professionalism and trust. I focused on creating UI layouts that reflected the brand's personality while maintaining consistency across devices.
Scope
The project involved designing a cohesive visual identity, including the logo, color palette, typography, and overall aesthetic, to convey professionalism and trust. I focused on creating UI layouts that reflected the brand's personality while maintaining consistency across devices.
Impact
Imagine a design that embodies growth, empowerment, and trust. By seamlessly blending simplicity with sophistication, it reflects both innovation and reliability in business financing.
Cerulean Blue conveys trust and professionalism, serving as the dominant hue to reinforce security.
Cerulean Blue conveys trust and professionalism, serving as the dominant hue to reinforce security.
Deep Amethyst adds luxury and wisdom, highlighting key features without overwhelming the users.
Soft Mist provides a neutral backdrop, enhancing readability and offering a calm interface.
"The new Ecwitty identity feels modern, cohesive, and built with real clarity, exactly what we needed"
Shehryar Khan, Project Manager at REVVLAB