Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

About

About

Hi, I am Aisha

Hi, I am Aisha

Hi, I am Aisha

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I’m a UX and Product Designer who turns complex workflows into clear thoughtful experiences. I specialise in AI driven design, research, and structured problem solving with a strong focus on craft and systems thinking.
I’m a UX and Product Designer who turns complex workflows into clear thoughtful experiences. I specialise in AI driven design, research, and structured problem solving with a strong focus on craft and systems thinking.
I’m a UX and Product Designer who turns complex workflows into clear thoughtful experiences. I specialise in AI driven design, research, and structured problem solving with a strong focus on craft and systems thinking.

About

About

In current role

I design AI powered experiences at MDI and have worked across ecommerce, trading, fintech, and proptech. I hold an MSc in Artificial Intelligence from the University of Aberdeen.

Beyond work

Beyond design I enjoy reading, travelling to new places, cooking recipes I love, and sketching ideas that help me relax and reset whenever I need space to think and breathe.

WHAT I AM GREAT AT

WHAT I AM GREAT AT

WHAT I AM GREAT AT

Clarity in complexity

I turn messy workflows into clear, structured systems that are easy to navigate and understand.

AI thinking in design

I connect UX with intelligent automation, designing interfaces that feel adaptive and trustworthy.

Data informed decisions

I analyse product data to spot patterns and guide evidence based design choices.

Collaboration and delivery

I code basic front end interfaces, which helps me design solutions that align with real development needs.

Research with empathy

I uncover real user behaviours and turn insights into practical opportunities for improvement.

Collaboration and delivery

I work closely with product and engineering, bridging conversations and keeping work moving smoothly.

Experience

Experience

Experience

Product Lead / Scrum Master (UI UX)

Management Data Inc

Jul 2022 - Present

Designing AI-powered insurance tools, improving workflows, and leading sprint planning, client discussions, and handoffs across teams.

UI UX Designer - Part-time

REVVLAB

Jun 2022 - Mar 2023

Designed SaaS and mobile products for early-stage startups with a focus on fast validation and scalable UX.

Product Designer

DAO PropTech

Oct 2021 - Jun 2022

Delivered end-to-end digital property experiences, including a full property management module and an early design system.

Creative Strategist

Unicorn Technologies

Apr 2021 - Sep 2021

Led creative direction for branding, campaigns, and product visuals, grounding every idea in research and storytelling.

UI UX Designer

Development Forces

Jan 2019 - Dec 2020

Built foundations in flows, wireframes, and design systems across multiple client projects.

Education

Education

Education

Masters - Artificial Intelligence

University of Aberdeen

2023 - 2024

Focused on human-AI interaction, data-driven design, and building systems that adapt intelligently to user behaviour.

Side projects

Side projects

Side projects

Aeso UI Design System

Self-Initiated Project

Sep 2025 – Present

A modular Figma design system built for clarity, scalability, and accessible, modern interfaces across light and dark themes.

Testimonial

Testimonial

Testimonial

"Aisha elevates every project with sharp thinking, calm clarity, and beautifully considered design."

Jennifer, Client Advocate at MDI

"Aisha elevates every project with sharp thinking, calm clarity, and beautifully considered design."

Jennifer, Client Advocate at MDI

"Aisha elevates every project with sharp thinking, calm clarity, and beautifully considered design."

Jennifer, Client Advocate at MDI