Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

About

About

Hi, I'm Aisha

Hi, I'm Aisha

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/eye · sha/

I’m a UX and Product Designer who turns complex workflows into thoughtful experiences. I specialise in AI driven design, research, and structured problem solving with a strong focus on craft and systems thinking.

Current Role

I design AI powered insurance product experiences at MDI, turning complex workflows into clear, usable interfaces. I lead scrum rituals and sprint planning, partner with clients and cross functional teams, and drive handoffs from discovery through delivery across multiple products.

Beyond Work

Beyond work, I enjoy reading, travelling to new places, and cooking recipes I love. Sketching is my go to way to relax and reset, and it often sparks new ideas when I least expect it.

About

WHAT I AM GREAT AT

WHAT I AM GREAT AT

Clarity in complexity

I turn messy workflows into clear, structured systems that are easy to navigate and understand.

AI thinking in design

I connect UX with intelligent automation, designing interfaces that feel adaptive and trustworthy.

Data informed decisions

I analyse product data to spot patterns and guide evidence based design choices.

Collaboration and delivery

I code basic front end interfaces, which helps me design solutions that align with real development needs.

Clarity in complexity

I turn messy workflows into clear, structured systems that are easy to navigate and understand.

WHAT I AM GREAT AT

AI thinking in design

I connect UX with intelligent automation, designing interfaces that feel adaptive and trustworthy.

Data informed decisions

I analyse product data to spot patterns and guide evidence based design choices.

Collaboration and delivery

I code basic front end interfaces, which helps me design solutions that align with real development needs.

Research with empathy

I uncover real user behaviours and turn insights into practical opportunities for improvement.

Collaboration and delivery

I work closely with product and engineering, bridging conversations and keeping work moving smoothly.

Research with empathy

I uncover real user behaviours and turn insights into practical opportunities for improvement.

Collaboration and delivery

I work closely with product and engineering, bridging conversations and keeping work moving smoothly.

Experience

Experience

Experience

Lead Product / Scrum Master (UI UX)

Management Data Inc

Jul 2022 - Present

Designing AI-powered insurance tools, improving workflows, and leading scrums, sprint planning, client discussions, and handoffs across teams.

UI UX Designer - Part-time

REVVLAB

Jun 2022 - Mar 2023

Designed SaaS and mobile products for early-stage startups with a focus on fast validation and scalable UX.

Product Designer

DAO PropTech

Oct 2021 - Jun 2022

Delivered end-to-end digital property experiences, including a full property management module and an early design system.

Creative Strategist

Unicorn Technologies

Apr 2021 - Sep 2021

Led creative direction for branding, campaigns, and product visuals, grounding every idea in research and storytelling.

UI UX Designer

Development Forces

Jan 2019 - Dec 2020

Built foundations in flows, wireframes, and design systems across multiple client projects.

Education

Education

Masters - Artificial Intelligence

University of Aberdeen

2023 - 2024

Focused on human-AI interaction, data-driven design, and building systems that adapt intelligently to user behaviour.

Education

Masters - Artificial Intelligence

University of Aberdeen

2023 - 2024

Focused on human-AI interaction, data-driven design, and building systems that adapt intelligently to user behaviour.

Side projects

Side projects

Aeso UI Design System

Self-Initiated Project

Sep 2025 – Present

A modular Figma design system built for clarity, scalability, and accessible, modern interfaces across light and dark themes.

Side projects

Aeso UI Design System

Self-Initiated Project

Sep 2025 – Present

A modular Figma design system built for clarity, scalability, and accessible, modern interfaces across light and dark themes.

Writngs

Thoughts on design, delivery, & systems

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

How I run design workshops

From ambiguity to alignment through focused, outcome driven workshops…

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

My role as a Scrum Master

Establishing sprints, estimation, and QA alignment...

recommendations

recommendations

"Aisha elevates every project with sharp thinking, calm clarity, and beautifully considered design."

Jennifer, Client Advocate at MDI

"Aisha elevates every project with sharp thinking, calm clarity, and beautifully considered design."

Jennifer, Client Advocate at MDI

"Aisha elevates every project with sharp thinking, calm clarity, and beautifully considered design."

Jennifer, Client Advocate at MDI

Thoughts

Thoughts on design, delivery, & systems

How I run the design workshops

From ambiguity to alignment through focused, outcome driven workshops…

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

My role as a Scrum Master during

Establishing sprints, estimation, and QA alignment...

Writngs

Thoughts on design, delivery, & systems

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

How I run design workshops

From ambiguity to alignment through focused, outcome driven workshops…

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

My role as a Scrum Master

Establishing sprints, estimation, and QA alignment...