I began with interviews and workflow mapping across Sales, Finance, and Marketing. Several friction points emerged: 1. Construction delays were often discovered too late, limiting the ability to respond. 2. Sales teams lacked clear visibility into area sold vs. remaining in each round. 3. Creating, editing, and managing milestones and goals across rounds was cumbersome. 4. Rounds lacked flexibility, teams couldn’t easily adjust goals or milestones while tracking progress with a complete timeline of updates. 5. There was no consolidated view of round start/end dates, milestone progress, or whether a round was on time or delayed. 6. Teams lost valuable time chasing scattered documents across drives and emails. These insights shaped the navigation and feature set for the module ensuring it covered visibility of area sold, round progress, milestones, timelines, and document management. Documenting them ensured every design choice was rooted in real pain points, not assumptions.