Ecwitty
Redesigning business lending for faster approvals, fewer steps, and zero guesswork.
OVERVIEW
Introduction
Entrepreneurs face many hurdles when securing funds to grow their ventures. This platform simplifies business financing with diverse options, from lines of credit to small business loans.
As the brand designer, my goal was to create a visual identity and user experience that felt approachable, empowering, and trustworthy, positioning the platform as a reliable partner in the entrepreneurs’ growth journey.
Current Design
The platform serves as a key resource for entrepreneurs seeking business financing, but it faced several design challenges that needed to be addressed:
Building Trust
The platform needed to convey reliability and professionalism while remaining approachable.
Simplify Information
Communicating various financial options clearly without overwhelming users.
Enhancing Navigation
Ensuring intuitive user flow to guide users smoothly through the platform.
Updating UI
Refreshing the outdated interface to better engage users.
SOLUTION
Scope
The project involved designing a cohesive visual identity, including the logo, color palette, typography, and overall aesthetic, to convey professionalism and trust. I focused on creating UI layouts that reflected the brand's personality while maintaining consistency across devices.
DESIGN
Moodboard
Logo Design
Imagine a design that embodies growth, empowerment, and trust. By seamlessly blending simplicity with sophistication, it reflects both innovation and reliability in business financing.
Typography
Poppins was chosen for Ecwitty's website to convey a modern and polished appearance, reflecting the platform's progressive financial services. Its versatility and clarity enhance both headings and body text, fostering professionalism and reliability.
Colors
Primary Color
Accent Color
Deep Amethyst adds luxury and wisdom, highlighting key features without overwhelming the
users.
Background
Soft Mist provides a neutral backdrop, enhancing readability and offering a calm
interface.
