Daoproptech
Rebuilding property transactions on blockchain for transparent, secure, end-to-end deals.
About
In Pakistan, owning property is a dream for many, yet remains out of reach for middle‑class families. DaoPropTech set out to change this by enabling investments with as little as one square foot. Scaling property ownership in this way created a new challenge: internally, the company needed a reliable way to track property sales, funding rounds, construction milestones, and documents across dozens of projects.
Scope
The company was managing everything in Excel sheets sales numbers, milestones, delays, even construction updates. It was messy, siloed, and impossible to get the full picture of a project in one place.
My goal was clear: design a Property Management Module inside Bloc Admin that gave teams a single source of truth for every project.
By replacing fragmented Excel files with a centralized platform, we gave Finance, Sales, and Marketing a single source of truth.
Problem
When I joined, the company’s heartbeat ran through Excel sheets. Sales updates, funding rounds, construction delays, and even legal documents were scattered across multiple files. Teams constantly asked the same questions:
“Which round is active?”
“Has construction slipped behind?”
“Where is the latest contract?”
This fragmentation left stakeholders blind to project realities and slowed down critical decisions.
Solution
I designed a Property Management Module that became the command center for every project. It gave teams one place to track rounds, add milestones and goals, and monitor every detail while ensuring transparency and control.
Impact
The Property Management Module turned into the backbone of DAO Proptech’s operations. Teams that once struggled to align now had a shared source of truth, and decisions that took hours were happening in minutes.
For me, the biggest win wasn’t just shipping a module, it was seeing stakeholders open Bloc Admin and immediately say:
“Finally, I can see everything in one place.”
Lean UX Canvas
I created the Lean UX Canvas to align the team around a shared understanding of the problems, assumptions, and hypotheses before diving into design. Instead of jumping straight to solutions, it helped us:
Proto-Personas
I built proto‑personas early to give shape to our assumptions about users and to keep stakeholder needs at the center of design. These lightweight personas made it easy to communicate user pain points and priorities to the team without heavy documentation.
Discovery Journey
I began with interviews and workflow mapping across Sales, Finance, and Marketing. Several friction points emerged:
Construction delays were often discovered too late, limiting the ability to respond.
Sales teams lacked clear visibility into area sold vs. remaining in each round.
Creating, editing, and managing milestones and goals across rounds was cumbersome.
Rounds lacked flexibility, teams couldn’t easily adjust goals or milestones while tracking progress with a complete timeline of updates.
There was no consolidated view of round start/end dates, milestone progress, or whether a round was on time or delayed.
Teams lost valuable time chasing scattered documents across drives and emails.
These insights shaped the navigation and feature set for the module ensuring it covered visibility of area sold, round progress, milestones, timelines, and document management. Documenting them ensured every design choice was rooted in real pain points, not assumptions.
Hi-Fidelity Design
I chose to skip lengthy paper sketches and move straight into hi‑fidelity prototypes. The reason: with multiple departments involved, abstract wireframes weren’t enough to generate feedback. High‑fidelity screens made the data presentation tangible, which accelerated alignment and exposed usability issues earlier.
Clarity on Project Rounds
Gave teams one place to track sales, timelines, and goals, making it obvious which round was active and if it was delayed.
Visibility into Construction Progress
Broke down milestones with % completion and due dates, surfacing delays early so teams could respond fast.
Centralised Project Documentation
Brought all legal, ownership, and financial files into one hub with filters and version tracking for full transparency.
